May 20, 2026
Beyond the Sandbox: Solving the "Tinkering" Trap
Why companies struggle to transition teams from playing with AI APIs to running production-grade workflows—and how to fix it with the Learning Hackathon framework.
DEVELOPER INSPIRATION & ADOPTION
Inspiring who builds.
Shaping how they create.
I've spent my career working on what inspires developers to build and the choices they make when building. We are in an era where the scope of who can build—and express their ideas through technology—is wider than ever. Reaching, inspiring, and guiding those creators is more strategic than it has ever been.
STRATEGY
Focus Areas
Driving impact across the modern developer journey.
psychology
Reaching the Modern Builder
Understanding developer psychology and building choices to design programs that capture developer mindshare in an increasingly noisy ecosystem.
school
Learning Hackathons
Moving past "innovation theater." Helping enterprise workforces transition from tool tinkering to production-grade mastery of AI stacks (GitHub Copilot, Azure AI, OpenAI).
hub
Ecosystem Seeding
Accelerating consumption for global tech platforms by incentivizing builders to create working, high-quality integrations and applications.
Recent Insights
"We're in an era when the scope of who can build—and express their ideas with technology—is wider than ever. How to reach and inspire those people is more strategic than ever."
Featured Publication
The Psychology of the Modern Builder: Understanding Choice Architecture & Tool Adoption
April 15, 2026
Seeding Ecosystems: How We Populated the World's Leading Marketplaces
A deep dive into how Devpost partners with leaders like OpenAI, Google, and Salesforce to drive immediate, massive, and secure developer tool consumption.
Ready to inspire who builds in your ecosystem?
Let's discuss how we can scale developer engagement or kick off a Learning Hackathon pilot for your team.
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